The USA retained its position as Ducati's biggest market, with sales of 8,787 new bikes while in Europe, Italy (+20%), Spain (+38%) and Germany (+8%) posted good growth.
16 Jan 2017 | 3566 Views | By Autocar Pro News Desk
Ducati Motor Holding has announced sales of 55,451 motorcycles to customers all over the world, an increase of 1.2% compared to 2015 (54,809 units).
“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction”, said Claudio Domenicali, CEO of Ducati ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Ducati Motor Holding has announced sales of 55,451 motorcycles to customers all over the world, an increase of 1.2% compared to 2015 (54,809 units).
“Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction”, said Claudio Domenicali, CEO of Ducati Motor Holding (pictured below). “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group's strategy and skills.”
Sales, according to the company, got a boost from the addition of new motorcycles to the 2016 Ducati range: sales of bikes in the Multistrada family were up by 16% compared to 2015. The renewed Hypermotard family enjoyed double-digit growth (+15%), while the new Ducati XDiavel sales topping 5,200.
In its second year on international markets, the Ducati Scrambler brand sold over 15,500 units, thanks also to the introduction of the new Scrambler Sixty2.“In addition to a new sales record, 2016 saw consolidation of the considerable increase in volumes achieved in 2015, thanks also to the introduction of the Scrambler brand. This growth demonstrates the strength of both range and brand and, above all, the solid performance of the global sales network,” added Andrea Buzzoni, Global sales and marketing director of Ducati Motor Holding. “Results on the Italian market have been significant. Thanks to 20% growth in 2016 – and an excellent 84% over the two-year period 2015/2016 – Italy is again the second most important market, after the USA and ahead of Germany.”
USA remains top market
The USA retained its position as Ducati's biggest market, with sales of 8,787 new bikes. In Europe, Ducati repeated saw similar sales as in 2015, with Italy (+20%), Spain (+38%) and Germany (+8%) doing especially well.
In China, Ducati more than doubled its year-on-year sales (+120%) while in Brazil, bike deliveries increased by 36%, and in Argentina by 219% (on a low base).
For 2017 the Monster family is being refreshed and extended with the arrival of the 1200 and the all-new 797. Already-presented bikes include the new Multistrada 950, Ducati SuperSport and the exclusive 1299 Superleggera.
Ducati Scrambler has launched two new bikes to extend the range of the new Ducati brand: the Café Racer and the Desert Sled.
At present, Ducati has 1,594 employees, a network of 783 sales and assistance centres and is present in 90 countries including India.