Brand boss Jean-Christophe Kugler says Dacia is under no pressure to add to its model line-up.
27 Sep 2017 | 2192 Views | By Jim Holder, Autocar UK
Dacia is under no pressure to expand its car range beyond the core Duster SUV, Logan family hatchback, Lodgy MPV and Sandero supermini, according to brand boss Jean-Christophe Kugler.
The budget brand has racked up 4.5 million sales since launching in 2004, growing to just under 430,000 units last year and setting annual sales records in ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Dacia is under no pressure to expand its car range beyond the core Duster SUV, Logan family hatchback, Lodgy MPV and Sandero supermini, according to brand boss Jean-Christophe Kugler.
The budget brand has racked up 4.5 million sales since launching in 2004, growing to just under 430,000 units last year and setting annual sales records in all but one year. However, there has been speculation that the firm is investigating new segments including a pickup, a city car and potentially a convertible model.
While Kugler refused to be drawn on the possibility of new models, he stressed that he was under no pressure to launch new cars in order to grow the brand.
“We operate in 44 countries and the priority in each of them is to raise the familiarity of our brand,” he said. “We are breaking records most years, despite not being well known enough - I think that clearly tells us where the focus should be. We have more opportunities with the line-up of vehicles we have.”
The Duster, Sandero, Sandero Stepway, Logan MCV estate and Logan MCV Stepway are all sold in the UK.