The company says the key growth driver was the introduction of several new models, combined with global availability of its other popular models, in particular the Continental GT W12 and Bentayga V8
07 Jan 2020 | 15802 Views | By Autocar Pro News Desk
Super luxury carmaker Bentley Motors reported selling 11,006 cars in 2019, a growth of five percent compared to same period last year, which the company says was on the back of new model launches that helped entice a growing number of customers around the world.
The luxury British marque ...
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Super luxury carmaker Bentley Motors reported selling 11,006 cars in 2019, a growth of five percent compared to same period last year, which the company says was on the back of new model launches that helped entice a growing number of customers around the world.
The luxury British marque crossed the 10,000 sales market for the seventh consecutive year, with Americas being Bentley’s number one region for centenary year, along with the Europe and the UK also posting strong growth.
The company says the key growth driver was the introduction of several new models, combined with global availability of its other popular models, in particular the Continental GT W12 and Bentayga V8. The demand for the Continental GT was increased by the introduction of a high performance V8 engine for both Coupe and Convertible versions. The Bentayga also witnessed strong demand, setting a sales record, with new Speed, Design Series and Hybrid models adding to the luxury SUV’s appeal.
Bentley's first electrified and hybrid offering, which saw three limited edition models produced by its bespoke division, Mulliner - were all quickly sold out.
The Bentley Continental GT was its best-selling model in 2019, with sales up by 54 percent compared to the previous year, while the Bentayga sales increased by 18 percent.
Adrian Hallmark, chairman and CEO, Bentley Motors said: “2019 was an extraordinary year for Bentley for many reasons. Our sales performance reached over 11,000 customer deliveries for the fourth time in our 100-year history, plus it represents the seventh consecutive year above 10,000 retail sales. This result was driven by strong demand in all regions, the successful launch of the Continental GT Convertible, plus the launch of five major derivatives and limited edition models during the year."
“It’s remarkable that this achievement was largely without any sales of the Flying Spur which historically has contributed 20 per cent of our annual sales. This result secures Bentley’s return to profitability, demonstrates the successful implementation of our turnaround, and sends a clear signal for the potential of Bentley for 2020 and into our next century,” added Hallmark.
At present, Bentley is represented by 238 retailers in 68 markets, which is a record high for the luxury OEM.
Bentley says as it enters its second century, and following the recent launch of the new Flying Spur, 2020 is said to be another exciting year for the brand. The deliveries of the new Flying Spur, the four-door Grand Touring sedan, are set to commence in early part of the year.