Audi and partner FAW-Volkswagen will continue to expand their portfolio in China in the future, with both imported and locally produced models. In the next five years, this initiative will include four purely electric models from Chinese manufacturing.
09 Mar 2018 | 4096 Views | By Autocar Pro News Desk
Audi, together with partner FAW, is restructuring its joint 10-year business plan in China. On March 7, FAW and Audi signed memoranda of understanding for the creation of two new companies for sales as well as mobility and digital services. With these measures, the partners will fundamentally restructure their business ...
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Audi, together with partner FAW, is restructuring its joint 10-year business plan in China. On March 7, FAW and Audi signed memoranda of understanding for the creation of two new companies for sales as well as mobility and digital services. With these measures, the partners will fundamentally restructure their business in China.
"With the establishment of the new independent FAW-Audi sales company, we can launch our large product initiative in the coming years under optimal conditions with faster decision-making processes,” said Audi China president Joachim Wedler.
Audi and partner FAW-Volkswagen will continue to expand their portfolio in China in the future, with both imported and locally produced models. In the next five years, this initiative will include four purely electric models from Chinese manufacturing.
The new distribution company is a wholly owned subsidiary of the joint venture FAW-Volkswagen. The functions of the present Audi sales division within FAW-Volkswagen will be integrated into the new company.
In addition, Audi and FAW will set up a company for new mobility and digital services. "China is taking a pioneer role in terms of digitisation. In the future, we can respond to customer requests with even more agility in this area and offer new digitisation concepts", adds Wedler.
Among other projects, the new mobility company will take over the premium mobility service Audi on demand+ which was launched in Beijing in September 2017.
By the end of 2018, the two new companies are expected to start operations.